SKILLS
● Strategic writer and editor able to deliver written materials on tight deadlines while ensuring quality and timeliness.
● Experience working with V-level and C-level executives in nuanced and sensitive environments.
● Able to transform complex issues into simple and compelling stories across various mediums.
● Execution-driven with the ability to deliver diverse bills of materials and creative assets for various audiences.
● Relationship builder among cross-functional teams, journalists, reporters, and community-based organizations.
● Strong grasp of the intersection between public policy, government affairs, technology, and innovation.
● Able to develop and execute communications strategies and tactics.
● Brand spokesperson and oral communicator in digital and on-the-ground activations to increase company awareness.
● Serve as a trusted advisor to manage and protect the corporate image and digital reputation of high-profile public figuresduring day-to-day and crisis situations.
PROFESSIONAL EXPERIENCE
CEO Communications Manager, Intel Corporation, Washington, D.C. 10/22 - present
● Speechwriting for C-level executives for events that reach more than 10M globally.
● Provide strategic social media recommendations that boosted followers by 20% and impressions by 86%.
● Own editorial calendar for weekly employee videos aimed at audiences of 120K+.
● Write and edit C-level statements, op-eds, internal communications, and external talking points.
● Collaborate with social media, executive leadership, brand, legal, event, employee communications, corporate narrative, public affairs, product, research, and engineering teams to launch a C-level social media strategy.
Product Marketing Manager, Intel Corporation, Santa Clara, CA 01/21 - 10/22
● Owned newsletter creation for product, engineering and sales teams, maintaining an open rate of 65% per quarter.
Marketing Content Manager, UC Berkeley School of Public Health, Berkeley, CA 07/19 - 12/20
● Owned a $400K annual paid digital marketing campaign that resulted in a 38% increase in MPH applications.
● Organized and executed COVID-19 Facebook live Q&As and press conferences that reached over 300K.
● Placed experts in media outlets: CNN, NPR, NBC Bay Area, KTVU, Reuters, and Business Insider
Marketing & Communications Manager, Portland State University, Portland, OR 05/18 - 03/20
● Implemented paid Instagram and Facebook advertisements that increased admissions by 52%.
Social Media Strategist, DoubleShot Creative, Redwood City, CA 03/17 - 0218
● Developed Twitter content and editorial calendars for three HP executives, resulting in a 300% increase in followers.
Social Media Community Manager, BlackBerry, Pleasanton, CA 07/14 - 12/15
● Two posts were listed on the BlackBerry Business Blog “Top 10 Favorite Blog Posts of 2014” as part of a storytelling campaign that spanned websites, Instagram, Twitter, and LinkedIn, resulting in a 30% increase in sales.
EDUCATION & CERTIFICATIONS
Mills College, Master of Fine Arts, English and Creative Writing 2018
San Jose State University, Bachelor of Science, Public Relations 2013
SOFTWARE PROFICIENCY
MS Teams, MS Suite, Canva, Sprinklr, Hootsuite, Sprout Social, SmartSheet, MuckRack, AirTable