The Social CEO: Amplifying Intel's Leadership With Social Media
In a pivotal role at Intel, I foster stronger connections between the company's CEO, employee, customers, the media and industry influencers with the power of social media.
Part ghostwriting for a public figure and part corporate communications and reputation management, I strategize and work collaboratively across the company to use the socials for awareness and impact all around the world.
Key Contributions
Driving Global Influence: I’ve played a crucial part in advancing the CEO of Intel’s thought-leadership to audiences around the world. This looks like prepping briefing documents for international media engagements, providing talking points for university seminars, keynote speeches for company launches, executing site visits at 7 of our worldwide campuses, as well as crafting speeches and presentations an event that reaches over 10M.
Forbes - What To Expect At Intel AI Event: A Discussion With CEO Pat Gelsinger
Bloomberg - Bloomberg Talks: Intel CEO Pat Gelsinger
Strategic Social Media Management: Through in-depth risk assessment and strategic guidance, my recommendations in the digital sphere have bolstered the digital impact of Intel’s CEO by a substantial 20% and increased his reach by 86%.
Intel CEO LinkedIn Profile
Internal Engagement: Curating the editorial calendar and developing scripts for weekly internal videos tailored to an audience exceeding 120,000 employees has fostered alignment and connection within the organization.
Content Curation and Refinement: From executive statements and press briefings to op-eds and internal messaging, I've adeptly crafted and refined diverse forms of content to resonate with both internal and external audiences.
Impact
Through these multifaceted efforts, Intel's CEO has established a more profound and relatable presence among employees, customers, partners, and industry experts. The strategic use of social media and distribution of content has not only amplified the company's voice, but also Pat’s reputation and engagement across various channels.
Directing Videos for internal and external events.
Brea Watts and Intel CEO Pat Gelsinger
Intel CEO Pat Gelsinger and CA Governor Gavin Newsom at Intel founder Gordon Moore memorial.
