What's a Content Strategy and Why Do I Need One?

When most people think of content, their minds may think of TikTok or Instagram posts. But the truth is content, “is anything that conveys information and is published on a particular medium to be consumed by the audience and further distributed.”

Your website copy is content. Your emails, text campaigns, print materials and yes, your social media posts are all considered content.

This is important to know so you as a business owner can think more broadly than your social media posting schedule and stressing yourself out to hop on the latest trends. Instead, you need to develop a strategy to create and distribute the right content, on the right channels to the right audience to achieve your goals.

With my decade of experience in content marketing, I'll work with you to learn exactly what your business wants to accomplish and develop a tailored strategy - reflective of your time, tools and resources.

We’ll put the right strategy in place so you can stop wasting time dancing in videos and meet your consumers exactly where they are at.