The Social CEO: Amplifying Intel's Leadership With Social Media

In a pivotal role at Intel, I foster stronger connections between the company's CEO, employee, customers, the media and industry influencers with the power of social media.

Part ghostwriting for a public figure and part corporate communications and reputation management, I strategize and work collaboratively across the company to use the socials for awareness and impact all around the world.

Key Contributions

Driving Global Influence: I’ve played a crucial part in advancing the CEO of Intel’s thought-leadership to audiences around the world. This looks like prepping briefing documents for international media engagements, providing talking points for university seminars, keynote speeches for company launches, executing site visits at 7 of our worldwide campuses, as well as crafting speeches and presentations an event that reaches over 10M.

• Forbes - What To Expect At Intel AI Event: A Discussion With CEO Pat Gelsinger

• Bloomberg - Bloomberg Talks: Intel CEO Pat Gelsinger
  

Strategic Social Media Management: Through in-depth risk assessment and strategic guidance, my recommendations in the digital sphere have bolstered the digital impact of Intel’s CEO by a substantial 20% and increased his reach by 86%.

Intel CEO LinkedIn Profile

Internal Engagement: Curating the editorial calendar and developing scripts for weekly internal videos tailored to an audience exceeding 120,000 employees has fostered alignment and connection within the organization.

Content Curation and Refinement: From executive statements and press briefings to op-eds and internal messaging, I've adeptly crafted and refined diverse forms of content to resonate with both internal and external audiences.

Impact

Through these multifaceted efforts, Intel's CEO has established a more profound and relatable presence among employees, customers, partners, and industry experts. The strategic use of social media and distribution of content has not only amplified the company's voice, but also Pat’s reputation and engagement across various channels.

Directing Videos for internal and external events.

Brea Watts and Intel CEO Pat Gelsinger

Intel CEO Pat Gelsinger and CA Governor Gavin Newsom at Intel founder Gordon Moore memorial.

Shaping The Public Health Narrative Amidst the COVID-19 Outbreak

Amidst the unprecedented challenges posed by the 2020 COVID-19 outbreak, I tapped into my public relations bag to actively engage in shaping the public health narrative for a leading public health and infectious diseases university in California. I responded to media inquiries, and orchestrated press appearances as needed to address our most vulnerable populations.

Contributions

Strategic Storytelling: I wrote stories for the university website to provide updates on what our department was doing to address the crisis, and inspire the next generation of public health professionals to advance their skillset through our program. Given the uncertainty of the COVID-19 outbreak and shortage of public health professionals, time was of the essence to get more experts into the field.

Community and Media Press Engagement: I orchestrated and executed COVID-19 press conferences that reached an extensive audience, effectively disseminating crucial information to over 300,000 Facebook viewers. I also collaborated across the university to host webinars with the media and community to address sensitive topics, such as mistrust and racial disparities in public health.

Expert Placement Across Key Media Outlets: I successfully placed our experts in prominent media outlets such as CNN, NPR, NBC Bay Area, KTVU, Reuters, and Business Insider. This facilitated the dissemination of reliable and expert-driven insights to a broad spectrum of audiences, during a global crisis.

• The Wall Street Journal: Just How Many People Are Infected With Coronavirus?

• The New York Times: The Exponential Power of Now

• The Guardian: 'Fear is not productive': what the US is getting right – and wrong – on coronavirus

Impact

The alignment of strategic communications tactics with public health initiatives showcased the power of integrated approaches in navigating unprecedented challenges.

By leveraging both marketing communications and public relations expertise, I contributed to the broader efforts aimed at addressing the complexities of the COVID-19 crisis.